The Land Cruiser FJ Costs ¥4,500,100 in Japan and Is Assembled at Ban Pho

Toyota put the Land Cruiser FJ on sale in Japan on 14 May 2026 at ¥4,500,100 for the single VX grade. Two details in the announcement matter more to an importer than the price does. The car is built at Toyota Motor Thailand’s Ban Pho plant, not in Japan. And Toyota’s launch release names one sales market: Japan.

What Toyota actually confirmed

The engine choice is the honest signal about what this vehicle is. The 2TR-FE is a naturally aspirated petrol four that has served in Hilux and Prado applications for years. It is not a performance unit and it was never meant to be. It is a durable, widely understood, easily serviced engine with parts availability in almost every market we ship into — which for a compact ladder-frame off-roader is a more useful property than power.

Built in Thailand, sold in Japan

Toyota lists the production plant as Ban Pho, Toyota Motor Thailand. The car is then sold in Japan as a domestic-market vehicle. That is normal for the IMV family the FJ shares its platform with, and it is worth an importer’s attention for a practical reason: it means two of our seven source markets could, in principle, supply the same car through completely different channels.

We say “in principle” deliberately. Toyota’s announcement names Japan as the sales market. Being assembled in Thailand does not entitle anyone to buy one from a Thai dealer, because a plant builds what its export programme allocates and sells what its distributor lists. Until Toyota announces a Thai or wider Asian availability, the Japanese domestic market is the confirmed route.

What does it land at?

The ¥4,500,100 figure is a Japanese domestic retail price and it includes Japanese consumption tax. Consumption tax is charged at 10%, so the tax component inside that price is roughly ¥409,100, leaving about ¥4,091,000 before it. Whether that tax comes out of an export purchase depends on how the sale is structured and by whom, which is a question for your exporter rather than something we will assert as a general rule.

Converted at the European Central Bank’s euro reference rates for 9 September 2026 — 178.59 yen to the euro, with sterling crossing through 0.85898 — the retail figure looks like this.

That is a purchase price and nothing more. It carries no ocean freight, no marine cover, no duty, no VAT or GST and no registration tax. In Ireland it would then meet VRT assessed on Revenue’s own open market selling price; in Kenya it would meet a CRSP-derived assessed value; in New Zealand it would meet the Clean Car Standard. The purchase price is the smallest interesting number in this article.

Can you import one?

• It is right-hand drive. A Japanese-market vehicle is right-hand drive as standard, so every right-hand-drive destination on our list is a candidate on that criterion.
• Age bars do not apply to it. A 2026 car is new, so the age limits that govern used imports into Kenya, Sri Lanka and much of the Caribbean are not the obstacle here.
• Emissions and type approval are the real question. A Japanese-market petrol vehicle carries Japanese homologation. Whether your destination accepts that, requires its own certification, or requires an approved-vehicle listing is a country-by-country answer and it is the one to settle first.
• Australia and New Zealand need particular care. Both run structured entry regimes rather than open used imports. Check the applicable register or certification pathway before you commit.

Who it is actually for

A 4,575 mm ladder-frame four-wheel drive with a naturally aspirated 2.7 and 795 litres behind the seats is a working vehicle with a badge people want. That combination sells extremely well in East Africa, the Caribbean and the Pacific, and it competes with the used Prado market rather than with anything new in its own showroom.

For a dealer the interesting comparison is not FJ against a rival. It is a new FJ against a five-year-old Prado landed at a similar figure, which is a genuinely close call and turns almost entirely on how your market taxes new versus used.

Move now or wait?

The FJ being built in Thailand rather than Japan also means its supply is subject to Thai export conditions rather than Japanese ones, which are not currently moving in the same direction — see our read on Thai production and export volumes.

Wait, in most cases, and here is the reasoning rather than the verdict. A newly launched Japanese-market vehicle takes time to appear in the auction halls in useful numbers, and the first units through are bought by people paying a launch premium. The used supply that makes an import make sense is a year or more away.

The exception is the buyer who wants a new one and has confirmed their destination will register it. For them the constraint is homologation rather than availability, and that work is worth starting now because it is slower than the shipping.

Specifications and prices are as published by Toyota Motor Corporation for the Japanese market and are subject to change. Exchange rates cited are European Central Bank euro reference rates for 9 September 2026. Import admissibility, emissions certification and tax treatment vary by destination — confirm with the relevant authority before committing funds.