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Ferrari Luce chassis 0 on display at the RM Sotheby's Monterey auction, finished in one-off Madreperla Semi-Gloss paint

Auctions · 17 August 2026

Revealed: the man in the red fedora who paid $40m for Ferrari's most hated car

For 24 hours the buyer was 'an anonymous bidder'. He isn't anonymous any more — and he's the same man who paid $26m for the one-off Daytona SP3 last year. The full story of a $66 million two-year run.

11 min read

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